Senior Product Designer who owns products end-to-end
B2B SaaS Β· Discovery to Launch Β· Vibe Coding
I simplify complex workflows and create experiences that balance user needs, business goals, and technical constraints.
About
Senior Product Designer with experience building digital products across B2B SaaS, IoT, marketing platforms, and AI-powered features. I help teams simplify complexity and create scalable user experiences that balance user needs, business goals, and technical constraints.

I work across the full product process, from discovery and early exploration to shipped features, and collaborate closely with engineers, product teams, and stakeholders. Alongside traditional design workflows, I use AI tools to support discovery, UX writing, prototyping, and faster iteration when exploring product ideas and user flows.

I’m known for being reliable, thoughtful, and easy to work with.

Open to remote opportunities across Europe, the US, and Canada.
Work principles
  • 🌚 I turn user needs into product solutions
    So products solve real pain points and gain stronger user adoption
  • πŸ—Ώ I design with business goals in mind
    So products support growth, customer acquisition, and retention
  • πŸ„πŸΌβ€β™€οΈ I build products that stay flexible
    So teams can adapt quickly as technology and customer needs evolve
  • 🀼 I collaborate early to reduce rework
    So teams move faster with less friction
  • πŸ§‘β€πŸΌ I own outcomes end-to-end
    So products improve beyond launch
  • πŸ“ I create alignment early
    So teams move confidently from idea to delivery
Work process
Discovery
  • Learn the domain and competition
  • Prepare and run discovery interviews
  • Synthesise findings with AI
Define & Design
  • Ideation, user flows, lo-fi sketches
  • Validate direction with users
  • Align early with developers
Prototype & Validate
  • Build a live prototype with AI coding tools
  • Test with users, devs, and stakeholders
  • Iterate based on real reactions
Deliver & Improve
  • Figma handoff or coded prototype + Notion docs
  • Design QA on staging
  • Iterate after release
Real Projects
coming soon
Market and trends research
Trends dashboard
A centralised tool for tracking rising and falling trends across topics, keywords, and categories, powered by search interest, mentions, and engagement data.
ioT
Municipal Fleet Operations
IoT-based operations platform for monitoring service vehicles, tracking routes, analyzing activity through web and mobile applications.
Market research
Research companion
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Tools and skills

Design & Research

Product Design UX Research Information Architecture User Flows Lo-Fi Prototyping Hi-Fi Prototyping Usability Testing Design QA FigJam

Systems & Delivery

Design Systems Design Tokens Component Libraries Figma Figma AI Handoff Documentation Notion

AI & Coding

Vibe Coding Claude Code AI-assisted Research VS Code GitHub Vercel Figma AI