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Senior Product Designer owning the design process end-to-end

B2B SaaS · Discovery to Launch · Vibe Coding
I turn complex workflows into intuitive experiences that balance user needs, business goals, and technical constraints.
About me
Senior Product Designer with experience building digital products across B2B SaaS, IoT, marketing platforms, and AI-powered features. I collaborate with teams to shape complex products from early ideas to experiences that work for users, the business, and technology.

I work across the full product process, from discovery and early exploration to shipped features, and collaborate closely with engineers, product teams, and stakeholders. I use AI as part of my everyday workflow, from research and UX writing to building prototypes and testing product ideas.

I’m known for being reliable, thoughtful, and easy to work with.

Open to remote opportunities across Europe, the US, and Canada.
Work principles
  • 🌚 I turn user needs into product solutions
    So products solve real pain points and gain stronger user adoption
  • 🗿 I design with business goals in mind
    So products support growth, customer acquisition, and retention
  • 🏄🏼‍♀️ I build products that stay flexible
    So teams can adapt quickly as technology and customer needs evolve
  • 🤼 I collaborate early to reduce rework
    So teams move faster with less friction
  • 🧑‍🍼 I own outcomes end-to-end
    So products improve beyond launch
  • 📏 I create alignment early
    So teams move confidently from idea to delivery
Work process
Discovery
  • Learn the domain and competitors
  • Prepare and run discovery interviews
  • Synthesise findings with AI
Define & Design
  • Ideation, user flows, lo-fi sketches
  • Validate direction with users
  • Align early with developers
Prototype & Validate
  • Build a live prototype with AI coding tools
  • Test with users, devs, and stakeholders
  • Iterate based on real reactions
Deliver & Improve
  • Figma handoff, or coded prototype + Notion docs
  • Design QA on staging
  • Iterate after release

Case Studies

WEB aPP
Trends Discovery Tool
Led the product design from exploration to launch, turning complex trend data into a clear, decision-focused experience, then iterated based on real user feedback.

COMING SOON
WEB & Mobile app
Vehicle Operations Platform
Designed a connected web and mobile experience that helps operators manage vehicles and tours while keeping field drivers in sync
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Tools and skills

Design & Research

Product Design UX Research Information Architecture User Flows Lo-Fi Prototyping Hi-Fi Prototyping Usability Testing Design QA FigJam

Systems & Delivery

Design Systems Design Tokens Component Libraries Figma Figma AI Handoff Documentation Notion

AI & Coding

Vibe Coding Claude Code AI-assisted Research VS Code GitHub Vercel Figma AI

Articles

AI-ready design tokens
Product Designer’s workflow for turning legacy Figma styles into a scalable design token system, using AI to structure and validate variables, then bringing them into Claude Code for rapid prototyping
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