Won enterprise RFP
Design demo sealed the client pitch
+ 1 New enterprise client
Acquired during the first month after launch
The first client success helped build confidence in the direction of the tool. Positive feedback and adoption contributed to securing an additional enterprise client shortly after launch.
Proposed & shipped a feature
Identified a high-value user need, validated it through research, and delivered it in V1.
Trend comparison wasn't part of the original requirements. I discovered the opportunity through competitive analysis, validated it with strategists who were already doing it manually, and expanded the idea into one of the key workflows.
End-to-end ownership
Discovery → Strategy → V1 Launch → Iteration → V2 Direction
Owned the experience from early discovery through V2 direction. Partnered daily with developers, QA, and strategists to prioritize features and solve user problems, while aligning major decisions with Product Management and stakeholders.